IDC's Go-to-Market Services (GMS) is a collection
of IDC content and services packaged to complement
and support the marketing, partner and sales initiatives
of our customers. GMS combines powerful lead generation
tools with high-value content and supporting services,
to help you build awareness, drive leads, and advance
the sales cycle. Your customers and prospects are
looking for guidance they can trust. By co-branding
with a globally recognized and credible thought-leader,
you provide your targets of influence with the independent
and objective viewpoint that they need.
IDC offers a broad selection of GMS components
to support you in every stage of the relationship development
cycle. Each component addresses specific relationship
building and communications priorities. We work with
you to identify and implement the most appropriate GMS
offerings, based on your top priorities. Our dedicated
engagement team, headed by an experienced project manager,
ensures you receive quality content and services, delivered
on time.
IDC's GMS program is vendor neutral and
complements your go-to-market strategies, by utilizing
existing research, and presenting it in market friendly
packaging. IDC insights, based on extensive global and
regional research, are designed to help our customers
more effectively communicate with their customers and
partners.
How do you know if IDC's GMS offering
is right for you?
If you can answer YES to any of the
following questions, IDC's GMS can help:
-
Do you want to be an established
thought leader in your market?
-
Are you repositioning or launching
into a new market in the next 6-12 months?
-
Do you have a value proposition
or message that is not understood?
-
Do you need more qualified traffic
to your Website?
-
Are you having difficulties communicating
with a target vertical market?
-
Is one of your competitors beating
you in competitive pitches regularly?
IDC's Go-to-Market Services provide
worldwide benefits, such as:
-
Compliments your go-to-market strategy
-
Enables you to take a thought leadership
position
-
Drives leads and qualification,
advancing the sales cycle
-
Builds loyalty with customers and
partners
-
Strengthens positioning and messaging
-
Is flexible to suit your needs
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