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Praveen Sengar
Sr. Manager
Software & Services Research
Team: Software
& Services Research
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Praveen Sengar heads the Software and Services Research practice at IDC India. He is responsible for driving all market analysis and research assignments for the India domestic Software and Services market and identifying new research and consulting opportunities. Praveen personally handles the Packaged Software market tracker for IDC in India. He has also conceptualised and spearheads research into new, emerging technology markets such as Security Solutions, Software as a Service (SaaS) and Service Oriented Architecture
(SOA).
Praveen is also a regular speaker at IDC’s annual IT industry briefing session, Directions and at other major IDC conferences.
Praveen has worked with organizations like Lowe Lintas in brand management and Ranbaxy Pharmaceuticals in marketing.
Praveen graduated from Delhi School of Economics, University of Delhi with a Master’s degree in International Business (specializing in International Marketing).
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