|
Shailendra Gupta
Senior Manager
User Research
Team: End
User Research
|
Shailendra Gupta is the Senior Manager – User Research group of
IDC India. He heads the user research group in the
Northern and Western region.
In his six years of experience with market research,
spanning both qualitative and quantitative research,
Shailendra has handled almost all types of MR projects
across varied sectors, including telecom, IT, FMCG,
retail, automobiles, building materials, media, and
pharmaceuticals.
Shailendra specializes in satisfaction and loyalty
modeling, in which he has trained at an international
level. In his previous organization, Shailendra was
instrumental in several new initiatives, including the
launch and development of the loyalty module in India
and setting up new business initiatives.
Shailendra, a science graduate, acquired his
management degree from IMS, Indore in 2000. |
