| Agenda Summary |
| 9:00 |
Onsite Delegate Registration, Welcome Tea/Coffee |
| 9:30 |
Welcome Address - IDC: 20 Insightful Years in India |
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Pradeep Gupta, Managing Director, IDC (India) Ltd. and Chairman, CyberMedia Group |
| 9:35 |
Inauguration |
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John Gantz, Eva Au, Pradeep Gupta |
| 9:40 |
Welcome Keynote |
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Eva Au, Managing Director, IDC Asia/Pacific Ltd. |
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Track I: IT and Communications Industry: A Macro Perspective |
| 9:45 |
Session 1 - The Coming Shockwave: An Assault of Innovation, Disruption, and Opportunity |
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John Gantz, Chief Research Officer and Senior Vice President, IDC US |
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As the industry landscape changes rapidly as a result of megatrends - from globalization and convergence to service oriented architecture (SOA) and everything-as-a-service - IT users, investors, and vendors must be ready to adapt quickly. In this session, John Gantz, IDC's WW Chief Research Officer will put these trends in perspective, examine the pivot points of change, look for intersections, and discuss what that implies for technology users and vendors. The intent will be to examine the potential unintended consequences of these trends, and develop a road map for those traversing the new landscape in search of opportunity. |
| 10:15 |
Session 2 - Prospering in an Era of Hyperdisruption: An Agenda for Indian Companies |
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Pradeep Gupta, Managing Director, IDC (India) Ltd. and Chairman, CyberMedia Group |
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The next decade will be a perid of intense "hyperdisruption" in the IT industry, with major structural changes taking place along different trajectories at once - all interacting with each other and, more importantly, accelerating each other. The world would witness small businesses become big, more software become services, more services become software, business IT players become more "consumer-ish", and consumer players become more businesslike. In this presentation, Pradeep Gupta, Managing Director, IDC India and CMD, CyberMedia Group will lay out the key developments that will impact the IT industry worldwide, India's role in shaping these developments and what IT players in India need to do to be able to swim successfully with the tide. |
| 10:45 |
Session 3 - Domestic IT Market: Will the Growth Momentum Continue? |
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Kapil Dev Singh, Country Manager, IDC (India) Ltd. |
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Domestic IT spending in India has seen a massive growth in the last three years. In the context of many structural shifts either in full stride or at the tipping point, it is important to debate whether this growth momentum can be sustained over the next few years as well. In this presentation, Kapil Dev Singh, Country Manager, IDC India will discuss the macro trends, market shifts, emerging opportunities, business challenges, evolving user needs, and the growth drivers and inhibitors that are going to shape the domestic IT market in India over the next five years. |
| 11:15 |
Q&A Session |
| 11:45 |
Networking Tea/Coffee Break |
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Track II: Dynamic World, Dynamic Enterprise, Dynamic IT |
| 12:00 |
Session 4 - Data Centers of Future: Defining the Contours |
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Sanjit Sinha, Associate Vice President, Research, IDC (India) Ltd. |
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Data Centers are rapidly evolving to meet increasing IT needs of organizations with broader objectives of availability, resilience and change management. Though, today the focus is majorly on basic operational issues like data center power and cooling, tomorrow's data centes will have to cope with more than just these utility issues, in line with need for dynamic IT infrastructure. The understanding and deployment of new technologies such as SOA, Web 2.0 and converged networks into the data center offerings will be the most important dimension in this transition. In this session, Sanjit Sinha, Associate Vice President, Research, IDC India will uncover some interesting dynamics with respect to interplay of technologies in the evolution of data centers. |
| 12:30 |
Session 5 - Aligning IT with Business: The Indian CIO’s Priorities |
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Invited Speaker |
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A big part of “being ready for what lies ahead” means being prepared for the unexpected; being able to exploit new opportunities as rapidly as these present themselves. This is how organizations will succeed in the future – not by anticipating the unknown, as this is becoming increasingly impossible, but by being agile enough to adapt and change when the time comes. Does today's CIO think the same way? What are the priorities that are taking up most of the CIO’s time? What plans do the CIOs have in store which would enable them to align IT ever more closer with business objectives? Packed with some insightful CIO survey results, this session will delve into the major 'pain points' of CIOs. These would be analysed and presented to interpret how these 'pain points' can translate into opportunities for IT vendors. |
| 13:00 |
Networking Lunch |
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Track II - Dynamic World, Dynamic Enterprise, Dynamic IT - contd. |
| 14:00 |
Session 6 - Top 10 Trends in the India Software & Services Market: Aligning with New Realities |
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Praveen Sengar, Research Manager, IDC (India) Ltd. |
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Competition in the domestic software & services market has never been so intense. As new players build innovative & new business models offering new capabilities, old & traditional are also adapting to new realities. These realities are manifesting them in terms of new & emerging engagement & usage models. In order to be successful, it's very important to look at these new realities and understand their likely evolution in future. In this session, Praveen Sengar, Reserach Manager, IDC India, will discuss the top 10 trends in play in the software & services market in India, which will have deep impact on the emerging landscape. |
| 14:30 |
Q&A Session |
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Track III - New Age Technology Empowered Consumers |
| 15:00 |
Session 7 - The Silicon at the Bottom of the Pyramid |
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Bryan Ma, Director, Asia/Pacific Personal Systems Research, IDC Asia/Pacific (New Delhi) |
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Piyush Pushkal, Research Manager, IDC (India) Ltd. (Bangalore) |
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Emerging countries often appear at the forefront of attention given the spectacular growth rates that can often be attained. Yet the world of technology oftentimes is an expensive one, thus making the approach to market dramatically different than the mature markets that the industry is accustomed to pursuing. What are the buying dynamics of these markets, and what are the various ways with which this potential can be tapped into? Join Bryan Ma/ Piyush Pushkal in this session as he explores the various scenarios used in countries around the world and the success stories that have arisen from them. He will look into recent industry moves to offer low-cost PCs and mobile phones, among other technology areas, as well as IDC's outlook for markets in the Asia/Pacific region, ranging from India to Vietnam to Pakistan. |
| 15:30 |
Networking Tea/Coffee Break |
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Track III - New Age Technology Empowered Consumers - contd. |
| 15:45 |
Session 8 - Demystifying Emerging Enterprises: The New Market Goldmine |
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Parijat Chakraborty, Associate Vice President, Research, IDC (India) Ltd. |
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Vendors are struggling to devise winning strategies to cater to the needs of the mid market segment. The game plan with respect to large enterprises in terms of individual account management & small businesses in terms of mass market strategy is clearly defined and practiced. However, this is not so clear with the mid market segment, where it is important to build elements of both specific solution delivery and mass market distribution in the broader plan of action. In this presentation, Parijat Chakraborty, Associate Vice President, Research, IDC India will address the key issues on ground and highlight the key elements of a winning strategy to cater to the needs of the mid market segment. |
| 16:15 |
Session 9 - Convergence and the Morphing of the Mobile Device |
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Dr. Shiv K. Bakhshi, Director, Mobile Technology & Trends/ Devices Research, IDC US |
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The once-humble cell phone has, in recent years, emerged as the singular laboratory for testing the limits of technological convergence. Driven by digitization, and aided by advances in processing and display technologies, as well as improvements in memory and miniaturization, the cell phone has increasingly appropriated key attributes of many useful consumer devices, from music players and radios to digital cameras and television, to emerge as the mobile device of choice. However, the proliferation of access technologies and the advent of network convergence - that allows multiple access technologies to be tied to a common network core - has created the impetus for many consumer devices themselves to be directly connected to the network. Dr. Shiv K. Bakhshi discusses the implications that this convergence has for the world of mobile devices, and how the mobile device once known as the cell phone is morphing to contend with emerging
technological and business realities. |
| 16:45 |
Q&A Session |
| 17:15 |
Vote of Thanks and Close of Conference |
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Kapil Dev Singh, Country Manager, IDC (India) Ltd. |
