Dell in India: A Growing Business Presence

Incorporated as Dell Computer India Private Ltd. with a sales and marketing office in Bangalore in 1996, Dell is now one of the largest computer systems vendors in India. Since going direct in September 2000, Dell has been among the fastest growing technology companies in the country. Dell’s sales in India have grown significantly to with a US$ 600 million revenue run rate. Dell has consistently been a market leader in the large corporate segment in India, that is businesses with over 1,000 employees in India, reflecting its success as a technology partner to corporate customers. 

Today, Dell provides standards-based computing products and services, ranging from network servers to mobility systems directly to businesses, institutional organizations and individual consumers in India, with onsite support in more than 630 towns and cities. Dell has extended its commitment to India by investing US$30 million in establishing a its first manufacturing unit in India at Sriperumbudur, Tamil Nadu and rolled out the first ‘Made in India’ desktop in July 2007. 

Dell also made concerted forays into key segments such as the SMB and Government sector in 2007 and introduced several new products aimed at delivering value to customers in these segments. Dell set up a new dedicated division and created a specialized product portfolio to tap the $500- million government and education market in the country. Dell is now empanelled for its various product categories with DGS&D (Directorate of General Supplies & Disposals). For the rapidly growing SMB market in India, Dell introduced the Vostro brand of notebooks and desktop computers along with the PowerVault MD3000i range of simplified storage consolidation solutions. 

Dell also introduced an extensive range of global products targeted at the consumer and corporate segments in 2007. Addressing a wide range of business and enterprise needs, Dell presented the Latitude range that delivers powerful performance, portability, and flexibility. Dell also launched the new Dell Inspiron line of notebooks and desktops in India, targeted at customers who require high-performance computer systems at aggressive prices. For the discerning individual seeking a superior experience Dell launched the premium XPS range of notebooks and desktops including the much acclaimed XPS M1330 and the XPS 1530 as well as the XPS 420 desktop. 

Backed by a robust leadership team and globally proven products, business philosophy and expertise, Dell in India is poised for growth