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Event Details
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Directions 2004
Computing and Communications: Preparing for the New Landscape
Conference
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Computing and Communications:
Preparing for the New Landscape |
| General Track : Leadership in the Emerging Landscape |
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Information Technology &
Communications: The New Mandate
Pradeep Gupta,
MD, IDC (India) Ltd |
| As the new macroeconomic and geopolitical reality reshapes the computing and communications landscapes, technology users face new challenges in areas such as wireless computing, outsourcing, IP telephony, broadband, messaging, virtualization, security, and software complexity. These challenges define companies' criteria for product selection and vendor partnership. This session will present IDC analysis on the changes in macroeconomics, the technology landscape, purchase behaviour and spell a new mandate for IT suppliers. |
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Demonstrating Customer Value through ROI
Abraham Thomas,
MD, IBM India |
| Demonstrating the value of technology purchases presents a formidable challenge for many vendors. While technology investment decisions were once based largely on the "faith" on strategic benefits, management teams are increasingly evaluating technology investments just as they would any other business asset — based on the bottom-line impact. This session will use examples from some of IDC's ROI research and outline some fundamental approaches important to making the ROI case to customers. |
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Tapping the SMB Opportunity: Know Them
Before You Serve Them
Ravi Swaminathan,
Vice President, Personal System Group, HP India |
| With revenues from large organization almost stagnating, the focus of all IT vendors has shifted towards SMB – the next growth engine. In order to gain success, it is imperative to understand the nature of SMB and what it takes to tap them. This session will address some of the pertinent issues when it comes to converting SMB potential into opportunity. |
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War Stories from the Global Technology Marketing Battlefield
Puni Rajah,
Vice President, Research, IDC Asia/Pacific |
| IT marketing professionals operate in an increasingly challenging environment, with two key demands: to measure and justify their initiatives, and to steer marketing programs toward tactical efforts such as lead generation and sales support. This session on what technology marketers in India should develop and measure as the battle for customer spending intensifies, is based on IDC's research on global technology marketing strategies and operations. |
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| Parallel Track 1 : Hardware & Communications: The Technology Shifts |
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The Fast Emerging World of the Clients
Aman Munglani,
Assistant Manager, Computing Products, IDC (India) Ltd |
| Susceptible to economic fluctuations; yet, marketers swear by the opportunity present in the Indian PC market. Over the years several new hardware form factors have entered the market which show promise. Add to that the fast paced changes in the hardware business - Pentium 4 and Centrino - and increased activity in the low end of the market driven by AMD and Linux. So, where is the market headed? Will the PC industry face pressure from emerging products? This session will seek answers to these questions besides providing an overview of the growing market for new clients. |
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Wireless LANs: Driver or Destroyer for 3G?
Joydeep Bose,
Director, Strategic Programs - India, Intel Technology
India Pvt. Ltd |
| Wireless LANs and the "hotspots" they support are now conspicuous whereas 3G cellular networks have stumbled as a result of technical, regulatory, and economic challenges. Moving into 2003 and beyond, will wireless LANs serve as an overall market accelerator? If so, how will the higher-bandwidth wireless LANs coexist with the 3G WANs? This session will discuss key trends in each of the two technologies and the tradeoffs between the networks they support as well as identify the key service providers and technology vendors supporting each technology. |
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Emerging Trends in the Server and Storage Market
Anal Jain,
President (India and SAARC sales), Network Appliance |
| The key challenge in the server and storage market is to minimize cost, increase efficiency while reducing complexities. Increased momentum in installations is also driven by concerns on data storage, business continuity and disaster recovery. Consolidations coupled with unified storage, its virtualization and efforts to untie servers from storage are more recent technology trends. On the other hand research indicates that mission critical application like core banking, ERP and SCM are the key enablers for the server industry in India. What does the future behold? How is the war on operating systems shaping up? The session seeks to answer these questions and many more in the server and storage industry. |
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Digital Image in the Driver Seat
Alok Bharadwaj,
Director & GM, Consumer Imaging & Information Division, Canon India Pvt Ltd. |
| As numerous IT markets declined, the digital imaging market bucked all the bad news. Declining prices, better technology and massive marketing efforts helped propel this market. A humble beginning; given the widely held belief that digital imaging market is poised to create a significant shift in the way information is created, managed and disseminated . This session will focus on some of these shifts and how they would impact the development of other IT segments like PCs, communications, storage and wireless. Or what opportunities does it offer for the solution provider? |
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| Parallel Track 2 : Services Business: Markets & Opportunities |
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The New Generation of BPO Services: Where are the Opportunities?
Delhi - Raman Roy,
President & CEO, Wipro spectramind
Bangalore - Sashi Kumar,
Director, Microsoft Global Support Center |
| BPO has firmly established itself as the new wave of opportunity for India. Strategic initiatives by various types of companies include captive operations, IT services players, MNCs and large Indian pure players and many small and medium players. Its emerged from being a mere offshore, cost cutting initiative to a model with strategic overtones. Based on IDC's extensive research within this space, both locally and globally, this session will talk about the specific opportunities in this space, alignment of the players with these opportunities and likely future scenarios to emerge. |
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Services Opportunities in our own Backyard: Looking Beyond the Obvious
Kapil Dev Singh,
Country Manager, IDC (India) Ltd |
| IT services has been one of the fastest growing markets in India. While the exports flavour has been the prime focus with its potential to bring in dollar revenue, the domestic market has remained almost untapped. Though future growth predictions are quite upbeat, its widely believed there is more to it than just the obvious. This session will analyze and reveal the opportunities, both hidden and apparent, in the domestic IT Services Market, ways of tapping them with specific recommendations for various player segments. |
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Key Shifts in the Software Exports Market: Opportunities and Challenges
Bangalore - Som Mittal,
President & CEO Digital Globalsoft Ltd
Delhi - Saurabh Srivastava,
Chairman, Xansa India Ltd |
| The software services exports market has always been the highlight of the country's exposure to the IT world. The unprecedented boom during the mid- nineties was a great driver for the country's economy. With time, however, there have been paradigm shifts in this industry in which the players operate. With more and more IT businesses spreading their wings beyond traditional markets, this segment of the industry is poised for radical growth. This session will provide an insight into the changing dynamics of this market, the emerging opportunities & challenges that would propel India to an IT superpower. |
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Lean on me: Profitable Partnering Strategies
Sabyasachi,
Manager, Software and Services Research, IDC (India) Ltd |
| In today's environment, increased productivity has become the mantra for worldwide business. For IT suppliers, this translates to integrating solutions that cross traditional technology boundaries such as servers, storage, management, application and networking. Thus, effective partnering must become a core competency of any IT company seeking a competitive edge. This session will explore useful guidelines for assessing potential partners, creating synergies, and maintaining the success of the alliance over time. |
