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Event Details
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Directions 2005
Making IT Matter: Finding Opportunities, Defining Value
Conference
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Making IT Matter: Finding Opportunities, Defining Value |
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PANEL I - A Journey Called IT: Past, Present and Future
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ICT industry has surely come of age, after weathering many a structural change. But after every structural change it bounces back with vigour and a new mandate for success emerges. The sessions under the first panel of the day will discuss the journey travelled so far and the new context, which is emerging. It will also discuss the macroeconomic environment and its impact on the industry, the emerging technologies and their likely adoption.
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Session 1 - Information Technology: The New Context
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Pradeep Gupta, MD, IDC (India) Limited
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As we ease out of the three-year IT spending slump, don’t expect the global IT market to get back to “normal.” Instead, the industry and technology users will be operating in a new context: one with more uncertainty, more scrutiny, and more external challenges. Macroeconomics will have a powerful effect on the industry’s growth trajectory, convergence will change competitive dynamics, and globalisation will change the business environment for computer users.
At the same time, the next few years will be brimming with new technology and opportunity. This session will talk about the new challenges and issues facing technology users globally, and the key megatrends that will shape this new context for IT in the years ahead.
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Session 2 - The Global Outlook: What’s Hot, What’s Not
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Atul Kunwar, MD, Global Outsourcing - eFunds
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In order to stay competitive and offer the best in class to its users, IT vendors are developing newer technologies which are better, faster & promises to fetch higher return on investment. In the clutter of such offerings, it's quite important to understand their adoption by the users and their likely road map. Based on the top 10 global predictions by IDC for 2004, this presentation will discuss the relevant aspects like macro economic environment in which the industry is operating, the technologies that are emerging and their likely survival & adoption perspective.
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Session 3 - The Indian Story: Today and Tomorrow
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Kapil Dev Singh, Country Manager, IDC (India) Limited
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India has emerged as one of the fastest growing market for ICT products & technologies in the Asia Pacific region. With close to 3 million PCs sold last year & and a healthy growth rate of the domestic market projected over a 5 year time horizon, it surely is attracting world's attention. This session will paint the macroeconomic environment, which prevails today, and its relation with the ICT industry, the performance of the domestic industry in last one year, the likely growth projections and the emerging trends.
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PANEL II – Back to Business: End-user Trends
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The recent slowdown has surely brought behavioural changes amongst the user community, which is more cautious than ever before. It's time for the vendors to understand user plans and priorities to align their business strategies with the emerging opportunities. The three sessions under this panel will look at the solution adoption trends & need drivers in general and that in two biggest spending industry segments and the other two fastest spending ones in particular..
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Session 1 - The End User: Plans & Priorities
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Parijat Chakraborty, Sr. Manager–User and Communications Research, IDC (India) Limited
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If you know your customer, and what they are looking for, your job is cut out. But that’s easier said than done because customers keep changing their priorities and preferences and the size of their kitty. After two rough years, users are again bullish but at the same time are cautious in their spending. The home segment is also looking up after a 'not-so-good' year. This session will highlight their recent buying trends and chalk out broad strategies for vendors to address this diverse customer base.
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Session 2 - The Traditional Spenders: Is Big Getting Bigger?
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Manoj Chugh, President, EMC India & SAARC
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No vendor can afford to ignore the two young verticals that are contributing the fastest growth momentum to the total IT spend of the country. They are BPO and Telecom and are now being called the new growth engines of the future. The decision makers in these verticals are better informed than their conventional counterparts & there is a high degree of adoption of state-of-the-art technologies. They constitute a huge potential for vendors, no doubt, but are also highly challenging. This session will address some of the key issues related to these verticals.
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Parallel Track 1 :
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PANEL IIIA - Domestic IT Services Market: Growth and Directions
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Session 1 - The Emerging Nature of the Domestic IT Services Market
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Venu Reddy, Research Manager, IDC Asia-Pacific
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The Indian domestic IT services space has graduated from low-end support and helpdesk areas to a gamut of high-end services like network consulting and integration, application management, systems integration and comprehensive end-to-end enterprise wide IT outsourcing. This session will take a detailed look at all the categories in the domestic IT services market and their growth dynamics.
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Session 2 - IT Outsourcing: Can We Look Inwards?
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New Delhi - Vineet Nayar, CEO, HCL Comnet Ltd.
Banglore - Ajit Kumar, Partner, Accenture India.
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The virtues of outsourcing are manifold which includes cost saving, access to newer technologies and focusing executive bandwidth to core activities. Owing to these, outsourcing is a phenomenon in developed nations, but is India Inc. ready to reap these benefits? Find out the answers in this session, which provides overview on Indian domestic outsourcing industry, the India enterprises degree of desirability and preparedness for outsourcing and their expectations out of service providers..
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Session 3 - IT Services: Competing With the In-house Team
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The new age Indian enterprises are increasingly adopting technologies providing the domestic IT service players tremendous growth opportunities. But according to some rough estimates, the overall services opportunities could be as high as three to four times of what comes to third party service providers. This is due to heavy reliance on in-house teams by Indian enterprises. This session will address some of the experiences of Indian user organisations with respect to their services usage and will provide insights to service providers to increase their market shares.
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PANEL IIIB - IT/ITeS Exports: The Growth Frontiers & Challenges Enroute
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The export of IT and IT-enabled services has grown at a remarkable pace in the past one decade. In the last couple of years, however, this pace has been quite difficult to sustain due to increased competition from low-cost bases, the US economic slowdown and uncertain geo-political conditions. How can the growth be sustained? What are the emerging opportunities and markets? How can IT/ITeS businesses maintain their competitive edge? This panel throws light on these issues.
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Session 1 - EU Enlargement: New Members, New Frontiers
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Jyoti Lalchandani, Regional Director, IDC, CEMA.
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In 2004, the member countries of the European Union (EU) swelled from 15 to 25. With three more countries likely to join the EU in the next five years, the expanded EU provides enhanced business opportunities for IT vendors in the former Communist bloc nations and the Mediterranean island states. This session will highlight likely high growth markets in the expanded EU, key requirements for doing business and potential pitfalls that must be avoided..
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Session 2 – BPO Leaders: The Road Ahead
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Avinash Vashisht, CEO, NeoIT
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The BPO market today is characterised by dynamism and evolving vendor strategies. This session will provide insights into the changing BPO scenario and analyse how various vendor strategies align with the market opportunities. The spotlight will be on the leading providers of BPO services today and what it will take to emerge as the leading BPO provider of tomorrow.
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Session 3 – India as Outsourcing Destination: Outsmarting the Challengers
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S N Zindal,Director General, STPI
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With clear-cut advantages like quality with cost arbitrage, India has earned the sobriquet of "The preferred outsourcing destination." India has also moved up the value chain from merely providing resource augmentation services, to delivering product design and R&D services. But the road ahead seems bumpy and crowded with competition from ‘new’ locations like Russia, China and Ireland. How can India out-maneuver them and maintain its hold on the pole position? Learn all about it in this session!
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PANEL IVA – The New Horizons: Infrastructure Management & Integration
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IT products undergo continuous and rapid technological evolution but enterprises acquire them only incrementally, resulting in islands of isolated solutions. Add to this the issues of heterogeneity and interoperability and things start to look very complex indeed. Very soon integration and management of IT infrastructure will be the biggest challenge, both for CIOs as well as solution providers. This panel will look at the new concepts that have started evolving in this space.
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Session 1 – Infrastructure Management: Does Challenge Spell Opportunity?
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P.K. Roy, President & Chief Editor, Cyber Media Publications.
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Tomorrow means faster change, faster growth and greater competition. That’s why businesses need well-managed IT infrastructure that seamlessly integrates hardware, as well as software. While this builds up expectations for a perfect marriage between hardware and software, new concerns about security as well as new service opportunities are thrown open. This session will delve into the new challenges and the new infrastructure management concepts that are slated to prevail and grow.
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Session 2 – Building Blocks of IT Infrastructure: Hiccups Before the Build-Up
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Sanjit Sinha, Manager, Hardware Research Group, IDC (India) Limited
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Server, Storage and Networking products constitute the building blocks of IT infrastructure in enterprises and are projected to add capacity exponentially over the next few years. However, in spite of this, issues of availability as well as problems of unused capacity continue to haunt technology planners. This presentation will talk about the key trends and key challenges that vendors need to address to ensure continued and sustained investments by enterprises.
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Session 3 – Software & Services: Evolving Role in Infrastructure Management
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Ninad Karpe, MD, Computer Associates, India
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System infrastructure software has started becoming the lifeline of any IT infrastructure, be it system or network management, storage or security. Related to this is the role, which managed services play. This session will discuss the role of software, services and security solutions as catalysts for better infrastructure management and will identify the opportunity areas and broad strategies that vendors need to adop
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PANEL IVB – PC & Peripherals Market: Striking the Right Balance
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Hardware accounts for nearly 60% of the overall IT spending in India with PC and Peripherals forming a big chunk. Vendors have spent years trying to deal with the unenviable task of managing, planning and fulfilling market and customer expectations. Not a simple job by any standards, and things only get more complex with increasing competition. How much does one push, and whatever happened to the pull factor? How does one balance the two? What is the share of the various form factors within the overall IT hardware spending? This session brings you a comprehensive overview of PC and Peripherals market in India.
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Session 1 – PC & Peripherals: Current Dynamics and The Road Ahead
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Aman Munglani, Asst Manager, Computing Products & Channel Research, IDC (India) Limited
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Corporate and consumer spending in India increased significantly last year, on the back of a strong economic recovery. The PC market in India continued to progress along its growth path and the government did its bit by announcing hefty duty cuts in early 2004. Things can only get better from here. A few questions lurk though. Is this likely to continue in the long run? Which is the hottest growing technology? Which end user segment should you concentrate on? This session will present an overview of the PC and peripherals market and the evolving mandate.
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Session 2 – IT Channels: The New ‘King Makers’
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New Delhi - Vivek Prakash, Vice President – IT Product Sales, Samsung
Bangalore - G B Kumar, Director-Sales, South Asia, Intel Technology India Pvt Ltd.
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As technologies change, so do the sales strategies that bring them to market. This critical function of the IT industry has evolved from primitive dealer networks to include VARs, system integrators, service providers, consultants, and an assortment of other "influencers." The last couple of years have seen marketers focusing aggressively on expanding their channel networks as they focus on matching competition not just in terms of large deals but also in run-rate business as a means of faster growth. This session concentrates on the evolving role of “Push factors” used by various IT vendors.
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Session 3 – The Pull Factor: Courting the Buyer
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Anurag Batra, MD & Publisher, Exchange4Media Publications.
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And it always brings better results to match “push” with the right “pull.” The key questions, which come up here, are - How does your marketing stack up? Are you spending more or less than your competitors? Is your marketing-mix allocated properly to support your sales objectives? And many more… This session will attempt to answer such unavoidable questions through an analysis of prevailing best practices and a framework for program budgeting.
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