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Event Details
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Directions 2006
Blueprint for the Next Decade
Conference
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6 July 2005
The Park Royal, New Delhi |
8 July 2005
The Leela, Bangalore |
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Agenda Details |
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Panel I - The Macro Environment |
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| Session 1 - Blueprint for the Next Decade |
| Even as the global IT industry catches its breath
after the last downturn and enters a period of stable,
if not exhilarating growth, major changes and challenges
are still ahead. Mobility. Globalization.
Macroeconomics. Convergence. Security. Segmentation. In
the IDC scenario, the second half of the coming decade
will be even more dynamic than the first. Yes, we have
to take care of the business in the short term, but at
the same time we need a blueprint for successful
strategies for the long term. This session will provide
a portrait of the ten year landscape--changes we might
see coming and perhaps the ones we won't. How far will
wireless take us? How will embedded systems change the
data center? Will the IT demand migrate to the west?
Will there be a new Internet? What do we need to be
thinking about now in order to be ready for the future? |
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| Session 2 - The Politics and Economics of Doing
Business: Perspective for the Indian ICT Industry |
| The economic and political environment has a deep
relationship with business and it is imperative for any
business to keep abreast of the latest scenario. The
Indian economy has been growing at a fast pace and has
been attracting considerable interest. The ICT industry
has been a key beneficiary and has been witnessing
heightened activity. However, at the global level,
challenges of rising oil prices, a likely US slowdown
and the falling dollar value are likely to impact the
business environment adversely. What does it mean to a
business decision maker? How should he steer through
these likely scenarios? Based on an analysis of economic
conditions and political equations |
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| Session 3 - The New Context for the Domestic IT
industry |
| The Indian domestic IT market will be the fastest
growing in the Asia-Pacific region in 2005 and offers
immense growth opportunities. At the middle point of
this decade, structural changes are underway, which
would make the second half quite different from the
first one. What are these shifts and how should vendors
adjust to these realities are the key questions. This
presentation, apart from deliberating upon the domestic
ICT industry's performance from 2004 till 2009, will
touch upon these shifts and define the context for the
subsequent presentations. |
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Panel II - Business Shifts in the Making |
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| Session 1 - Dynamic IT- Local Implications of
Global Shifts? |
| The next generation of IT--what IDC calls “Dynamic
IT”--is about creating high-performance IT capability
that can support the rapid pace of business change. The
dynamic IT strategies of most users are driven by three
primary objectives--speed, performance and cost. These
priorities lead to the two principal paths of dynamic IT
transformation: a) Business strategy execution and
automation and b) IT operation management and
automation. IDC believes that the above phenomenon will
witness some key global shifts in the vendor landscape.
Some of these are already visible in the high profile
M&As and partnerships happening worldwide. Are the
global shifts going to impact the Indian market? If yes,
how? Is there a possibility of consolidation and mergers
as a fallout of this transformation? This presentation
would cover the imperative transformation among the
users and its impact on the vendor community. |
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| Session 2 - Business Process Outsourcing-
Opportunities at Home |
| The remarkable growth of the Indian BPO sector, and
the fact that India is emerging as "the back-office
of the world", has been well chronicled. While
globally large enterprises have successfully outsourced
their business processes to India-based BPO operators,
the Indian industry has still not embraced the BPO
concept. The oft-repeated argument of absence of cost
arbitrage for domestic BPO operations, is in reality
only one side of the coin. Other factors such as
inherent attitude against outsourcing amongst the Indian
enterprises as well as technology/infrastructure issues
play a major role in inhibiting the growth of the
domestic BPO sector. There has been some growth in the
last couple of years - driven by the booming services
sectors such as telecom and banking, though it has been
primarily voice-based "Level 1" services - in
telemarketing outbound calls, and complaint handling
inbound calls. This presentation will discuss what real
opportunities the domestic market holds, and which are
yet to be explored and tapped by the Indian BPO
operators. |
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| Session 3 - End to End IT Services- Repositioning
for Growth? |
| IDC predicted a few years ago that the market would
move well in the end-to-end IT services space. A few big
end-to-end IT services contracts have made a significant
impact on the Indian IT landscape during last few years.
Landmark deals such as the IBM-Bharti, ING Vysya Bank-iGate,
HP-Bank of Baroda, HP-Bank of India, and Wipro-Yes Bank
only support IDC's prediction and illustrate that the
end-to-end IT service era has finally begun. While this
is an indication of the growing maturity of the Indian
IT user, a large part of the Indian IT users still
continue to be skeptical of the very concept of
outsourcing IT services. This paradoxical situation
presents unique challenges to the Indian IT service
providers and raises questions about whether the market
is mature enough to embrace end-to-end IT services
delivery models. This presentation will discuss how the
emergence of the end-to-end IT services has changed the
IT landscape and how players could reposition themselves
for sustained growth. |
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Panel III - Industry & User Analysis |
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| Session 1 - Industry Verticals: What are the Right
IT Solutions? |
| Customers are increasingly demanding industry
expertise from IT suppliers. The rise of the
line-of-business executive requires the IT supplier to
move the discussion from features and functionality to
how IT solutions will tie to industry specific business
processes. The knowledge of verticals is critical for
any IT supplier who wishes to engage customers in a
meaningful conversation. This session will provide
insights into the business imperatives that drive the IT
spending pattern in key verticals like manufacturing,
BFSI, government, telecom etc. and help IT vendors talk
the language of the industry. |
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| Session 2 - IT for SMBs: Looking Beyond Size |
| Small and medium sized business units in
India show a very heterogeneous state of maturity
on IT infrastructure. While a significant number of them
are still at a basic hardware usage level, some of them
show a high degree in the maturity chain with use of ERP,
CRM, E-Biz and other enterprise applications. Along with
the huge diversity of infrastructure, comes an
equally diverse range of drivers, constraints, usage,
attitudes and behaviors – so clearly, in terms of an
SMB strategy, “one size does not fit all”. This
session will attempt to navigate this strategic
minefield by looking at certain key issues that would
help solutions vendors fine tune their strategies to tap
into the promising but challenging small and medium
business segment. |
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| Session 3 - Digital Home - from Hype to
Reality! |
| The PC, the foundation for a digitally smart home has
been lapped up by Indian homes in the last few years and
it is a fact that PC penetration has moved beyond just a
handful of affluent SEC A households. The desktop market
in 2004 grew 28.3% over 2003 with consumer desktops
growing faster than commercial desktops. Broadband is
now slated to witness fast growth in the Indian home
segment in the years ahead. The digital camera has also
witnessed an explosive growth in popularity during the
last one year, becoming an almost ubiquitous accessory
like its cousin the mobile phone. Even without
accounting for the grey market or the direct imports
brought in by Indians returning from abroad, the
'legitimate' (customs duty and tax paid) shipments of
digital cameras in the country touched nearly 150,000
units in 2004. This session will analyze the current
status and future outlook of Indian homes vis-à-vis the
concept of the digital home. Coupled with new age
consumer gizmos like home theatre systems, digital
satellite TV/radio receivers and Wi-Fi, the smart Indian
home is a happening now! |
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Panel IV - Technologies and Market Landscape |
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| Session 1 - Consolidation or Commoditisation-The way forward for the server and storage market |
| Server and storage markets are poised for a handsome
growth in the coming times. While technological
advancement remains the key to demonstrate capability,
the low-end mass-market products and run rate business
are the ones that keep the momentum. Over the years,
large enterprises have been acquiring hardware as and
when required. Heterogeneous environments are now
forcing them to think of consolidation and lay down a
future IT roadmap. The real potential among the smaller
enterprises still remains largely untapped. Today,
vendors are strengthening their hold through channels to
increase footprints among the large universe of these
small and medium enterprises. What is in store for these
markets in the immediate future? How would the CIOs lay
down their priorities and how are the vendors poised to
maximize their returns? This presentation would dwell
upon the key trends of the server and storage market and
discuss the ever-challenging issues of enterprise
computing. |
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| Session 2 - PC and peripherals-Redefining the 4Ps for
Market Expansion |
| Vulnerable, exposed or impervious – what would you
choose to describe the PC and peripherals market in
India? The first two words would have aptly described
the mood a couple of years back, but it has now come a
long way in its process of evolution. Corporate and
consumer spending in India increased significantly last
year on the back of a strong economic recovery. The PC
and peripheral markets are today poised for a turnaround
of sorts. The Indian consumer is becoming a more
discerning buyer than he was two years ago. How are
vendors gearing up to cater to this new and emerging
face of the consumer? Will they really be able to
capitalize on this urbane user and simultaneously be
able to address the huge untapped potential that lies in
the upcountry locations across the country? Will
product, place, promotions and pricing – the four
defining Ps of the PC and peripherals business, assume a
new meaning in these changing contexts? If yes, then
what are the key highlights in the newly defined market
dynamics? |
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| Session 3 - Going Wireless-Opportunities and challenges |
| Wireless is everywhere, in every walk of life today.
The phenomenal growth of wireless, in all aspects and
variants, is leaving the conventional substitutes way
behind. In the telephony market, the achievement of
wireless in ten years is more than what the landline has
done in over a century. The data market (on mobile) has
grown at almost 100% in 2004 over 2003. Wireless LAN and
hotspots have also shown impressive growth, thanks to
the falling prices of WLAN equipment and laptops.
However, the use of data through a wireless medium is
still considered to be in the initial stages of its life
cycle and holds immense growth opportunity. Individuals
and enterprises are gradually understanding the need and
benefit of data access while on the move and this is
offering a new opportunity to the service providers.
This session focuses on the opportunities and challenges
involved in wireless going mainstream. |
