Agenda 

0900

Onsite Delegate Registration, Welcome Tea/Coffee

0930 

Welcome Address

Kapil Dev Singh, Country Manager, IDC (India) Ltd.

0945

Welcome Keynote & India Directions Inauguration

IDC India

0955

Agenda & Speaker Introduction

Emcee

1000

Session 1 - ICT Transformation X.0

Pradeep Gupta, Managing Director, IDC (India) Ltd. and Chairman, CyberMedia Group

The IT industry has been witness to changes in the IT and communications landscape before, from the era of mainframe computing to personal computing to the Internet era. But now, awash in endless innovation, the industry and market are in continual transformation. The pace and depth of that transformation varies by country, by industry, by demographic segment, by social set, and by ICT sector, with hot spots here, cool spots there, evolutionary adoption here, revolution there. Advances are no longer coming in discrete waves, like software releases of yore (version 1.0, 2.0, 3.0 et cetera), but more or less continuously. This session will examine all the ways the world of IT and communications is changing -- from globalization to virtualization, from software as a service to services as software, from changing network technology to the technology of social networks -- and how those changes will affect customers, suppliers, and IT marketers. A dozen years from now the ICT landscape will be as unrecognisable as today's would be to anyone in the early 1990s. The key will be to keep up with the shifts as they occur.

1030

Session 2 - Enterprise IT in the “Post-Disruption” Era

Delhi – Ajai Chowdhry, Chairman & CEO, HCL Infosystems Ltd.

Bangalore – Cort Isernhagen, Vice President, Industry Insights, Asia/Pacific

Driven by new technologies and business models, an unprecedented "hyperdisruption" of the IT marketplace has occurred in the past few years, opening up brand new hyper-growth opportunities for IT suppliers. In 2008, the disruption dust will be settling, and we will get a better look at how these new models, technologies and opportunities will no longer be disruptions, but the new status quo. Enterprises will think differently about how they acquire, manage, and use IT. More market share is expected to shift in the next five years than has in the last ten. Join us to understand how to get your fair share.

1100

Networking Tea/Coffee Break

1130 

Session 3 - Ten Politico-Economic Scenarios and their Impact on the India IT/ITeS Industry

Paranjoy Guha Thakurta, Eminent Journalist, Author, Political Economist and TV Show Anchor

While it is true that the Indian economy is fundamentally strong, the macro-economic and political situation interplay has been instrumental in defining and providing it direction. The India growth story has been one of the hottest discussion topics across the globe and some fundamental 'performance metrics' such as 9% p.a. GDP growth, appreciation of the Indian Rupee, FDI inflows and robust foreign currency reserves have amply established this hypothesis. However, with the US economy under pressure, will this growth story be sustainable in India? If the government of the day changes, would the economic growth scenario be adversely impacted? What will happen if crude oil prices soar further in 2008? Will the RBI and Finance Ministry be able to contain inflation while allowing cheap credit to be channelised to growth sectors of the economy? How will the RLEGP and the 'farm loan waiver' impact India's economy?

This session will paint a picture of the key political and economic contours of present day India and highlight ten scenarios, which should be of high concern to policy-makers, economists, business strategists and political managers. The session will examine the probability of occurrence of these ten scenarios, their likely impact on the short- to medium-term growth of the Indian economy and the overall IT/ITeS sector. Some of the key scenarios discussed would be the likelihood and scale of the US economic recession, appreciation of the Indian Rupee and its impact, the impending general elections and the stock market crash and expected recovery time-frame.

1200

Session 4 - The Beginning of Growth Phase 2.0: Leverage, Innovate, Align

Kapil Dev Singh, Country Manager, IDC (India) Ltd.

The last 5 years (2003-2007) characterized “Growth Phase 1.0” for domestic IT in India through wide-scale implementation of IT. IDC is of the opinion that the readiness of IT infrastructure in the country is like never before. Enterprises can now leverage and innovate to align with the new opportunities that can be created and would get created because of this readiness. It may be worthwhile mentioning here that Growth Phase 2.0 will be very different from Growth Phase1.0. In order to make the most out of the next phase of growth, vendors will need to be innovative. Incremental growth may not come easily unless the IT community collectively strives to improve the user experience – be it enterprises users or consumers. The key to harness and leverage this opportunity would be – better alignment, richer experience and faster innovation. 

1230

Panel Discussion-cum-Q&A Session

1300

Networking Lunch

1400

Session 5 - Mastering the Art of Tapping New Opportunities

Praveen Sengar, Senior Manager, Software and Services Research, IDC India 

As the industry moves into an era of continuous disruption, new market paradigms will emerge. IT markets of the future will be defined by continuous, parallel and global streams of innovation: in offerings and in development, distribution and usage models. In this new marketplace, an explosion of convergence is driving integrated offerings and delivery models, fuelling new demand in traditional and emerging markets and customer segments and redefining industry alliances. The leaders in this new marketplace will be those who adapt and master these new business models and offerings. "Survival of the fittest" will be the mantra for continued growth and success.

This session aims to present the IDC team's insights on how the enterprise IT market would shape up in the backdrop of "disruptive, new technologies" and "convergence everywhere". In essence, this session would guide the IT community to get prepared to realise its true potential in the changing marketplace of tomorrow.

1430 

Session 6 - Datacenters of the Future: Inside the IT Command Center

Sanjit Sinha, Associate Vice President, Research, IDC (India) Ltd.

Radical changes are ahead for the future datacenter, and it’s not just about technology. Virtualization, blade servers, emerging management frameworks, ILM strategies and energy efficient "Green IT" are the end result of a need to shift the fundamental economic equation for the datacenter. Significant innovations within systems architecture are already emerging that will support an increasingly larger infrastructure, but this will necessitate a shift in IT processes and staff skill sets.Based on an in-depth analysis of user survey results, this presentation will delve into emerging datacenter technologies - What is happening within the datacenter? What are the adoption trends for blades? How are CIOs handling the pressures of power and cooling requirements? What are the key trends in the evolution of third party datacenters in India? Are enterprises looking to adopt Managed Services as a means of reducing IT overheads? What are the datacenter services that are in high demand among Indian enterprises?This session will also go to the next level by unfolding the equations between IT services vendors, vendors who have put up capacities forcaptive datacenters as well as vendors who 'own' the connectivity pipe. Join our analyst to get a detailed appreciation of this scenario.

1500

Networking Tea/Coffee Break

1530

Session 7 - The Indian Consumer of Tomorrow: Powered by Connectivity, Convergence and Content

Deepak Kumar, General Manager, Communications Research, IDC (India) Ltd.

Consumer IT spending has increased significantly over the last few years in a developing country like India and consumers are expected to remain an important growth driver. Consumer IT needs are rapidly maturing and the trend is hallmarked by new age, Web-based services being launched across demand segments. However, the adoption of technology products will continue to be driven by the value that the consumer perceives. Today's consumer has a plethora of choices with respect to connectivity and access devices. Therefore, future market positions will be built around connectivity, convergence and content, their changing interplay and how quickly and efficiently IT companies provide offerings around these three streams for changing consumer needs and lifestyles.

Based on extensive interviews among important sections of consumers, this presentation will uncover key usage and adoption trends, priorities and penetration levels and close with pointers to help IT marketers choose the most appropriate means for harnessing this important market segment.

1600 

Session 8 - Emerging Enterprises: What IT Marketers Need to do to Tap Them?

Delhi – Ranjan Das, President & CEO, SAP Indian Subcontinent

Bangalore – Dr. Ganesh Natarajan, CEO, Zensar Technologies

Traditionally the commercial IT market has been broadly segmented into large enterprises and the SMB segment. Most IT vendors have defined clear strategies to address and tap the needs of both the segments. However, it has been seen that the lower category of large enterprises and the upper layer of SMB enterprises is often ignored. IDC feels that such enterprises form a category by themselves, which is difficult to address by the go-to-market strategies adopted for either large enterprises or for the SMBs. This segment may therefore be termed as Emerging Enterprises.

Powered by insightful findings from a large-scale face-to-face market survey, this session will explain the need to have a separate go-to-market strategy for Emerging Enterprises. It will also examine why the behaviour of this segment is somewhat like that of large enterprises and somewhat like SMBs yet has nuances of its own. Further, this session will map the IT spending potential of these emerging enterprises, assess their need-gaps, segment them appropriately and help IT marketers develop winning strategies for garnering business from this potentially rich customer set in the months and years ahead.

1630

Panel Discussion-cum-Q&A Session

1700

Vote of Thanks and Close of Conference

Kapil Dev Singh, Country Manager, IDC (India) Ltd.

Note: Agenda details subject to change, as deemed necessary, at the discretion of IDC India