As the pace of business becomes faster, competition moves more quickly, and customers demand more, IT must become a stronger partner in advancing the business. The faster results and continued differentiation needed to excel in this ever-changing environment challenges companies of all sizes to learn how to best optimize their business and IT processes. Microsoft can help companies capitalize on these imperatives through an integrated, interoperable, and adaptive application platform. Build an Application Platform to Advance Your Business 

• Using the Microsoft Application Platform, you can help grow your business through the following five key areas: 

• Business intelligence. Make more informed business decisions by providing data people need in order to make informed decisions at every level of the business. 

• Business process management. Improve predictability and agility by establishing flexible, repeatable, and connected business and IT processes within a Service Oriented Architecture. 

• Data management. Increase the performance of your applications with reliable, scalable data infrastructure and management processes. 

• Software development. Respond to business priorities by offering the right level of visibility, collaboration, and control within the software development process. 

• User experience. Deliver customizable and superior user experiences to drive employee productivity, customer loyalty, and business growth. 

• Investments into these areas will facilitate tangible business results that can forge stronger and more profitable customer relationships, deliver new services and products more quickly, and ultimately expand the reach and effectiveness of your business. 

URL: www.microsoft.com   

Citrix Systems, Inc. (Nasdaq:CTXS) is the global leader and the most trusted name in application delivery infrastructure. More than 200,000 organizations worldwide rely on Citrix to deliver any application to users anywhere with the best performance, highest security and lowest cost. Citrix customers include 100% of the Fortune 100 companies and 99% of the Fortune Global 500, as well as hundreds of thousands of small businesses and prosumers. Citrix has approximately 6,200 channel and alliance partners in more than 100 countries. Annual revenue in 2007 was $1.4 billion.

URL: www.citrix.com    
 

Sun Microsystems Inc., (NASDAQ: SUNW) provides network computing infrastructure solutions that include computer, software, storage, and services. 

Its core brands include the Java technology platform, the Solaris operating system, StorageTek and the UltraSPARC processor .

By investing in research and development Sun creates products and services that address the complex issues that customers face today, including increasing demands for network access, bandwidth and storage being driven by explosive growth in network participation and sharing. 

Sun's network computing infrastructure solutions are used in a wide range of industries including technical/scientific, business, engineering, telecommunications, financial services, manufacturing, retail, government etc. 

Since 1982, we have maintained that the network is the computer. Our vision is to see everyone and everything participating on the network. 

Our mission is to create technologies and fuel communities that enable sharing and participation. We invest in research and development to create products and services that provide competitive differentiation for our customers and for developers adopting our technology. We integrate software, storage, services and systems and we believe volume drives value.

URL Link : www.in.sun.com