Bangalore / New Delhi, June 8, 2008
:
Nearly 1,000 Personal Computers (PCs) were shipped every hour during January-March 2008, according to an IDC survey. In the first quarter of 2008, computer shipments stood at more than 2.1 million against 1.9 million PCs in the corresponding period last year, the survey said. This took the total shipments during 2007-08 (April-March) beyond the 8.25 million mark, recording a year on year growth of 22.3 per cent. Shipments in 2006-07 were 6.75 million. The IDC study on the domestic PC market across India found shipments of commercial PCs at 5.55 million much higher than 2.71 consumer PC shipments during the year. Of the 2.03 million notebooks shipped during the year nearly two-thirds (1.34 million) were commercial notebooks. IDC also completed an in-depth study that found that individuals were among the biggest buyers of “whitebox” PCs (PCs assembled by small independent shops rather than the larger brands available across the country). However, on the commercial side, buyers increasingly chose major brands –local and multinational. Flexible configurations were a key selling point for consumers. The “whitebox” study, conducted among consumer and commercial PC buyers, was supplemented by channels and components research. The study mapped PC trends in cities across the country. The primary objectives of the study were to gain insights into factors affecting buying decision, life cycles, price sensitivity, distribution channels and different end-user segments. This report also offers PC vendors with strategies and recommendations to grow the market in India. With added insight into this segment of the Indian PC market, IDC has increased its market size by adding “whitebox” desktops. Vendor market shares have been reduced as a result of the market size increase, but individual vendor shipments, growth rates, and rankings are unaffected. Based on IDC’s survey across the Asia Pacific region Mr. Bryan Ma, Director of Personal Systems Research at IDC
Asia/Pacific, said, “What comes to light is that a larger market provides increased opportunity for growth, including the consumer and SMB sectors. Vendors who are able to cater to the specific needs of these users could stand to gain.” Table 1. India PC Shipments (’000s) by Form Factor, 1Q 2008 vs. 1Q 2007
| Form Factor |
JFM ’07
(Q1 2007) |
JFM ’08
(Q1 2008) |
Change |
| Consumer Desktops |
482 |
453 |
-6% |
| Commercial Desktops |
1,082 |
1,029 |
-5% |
| Consumer Notebooks |
93 |
223 |
141% |
| Commercial Notebooks |
226 |
367 |
63% |
| Total |
1,883 |
2,073 |
10% |
Table 2. India PC Shipments (’000s) by Form Factor, 2007-08 vs. 2006-07
| Form Factor |
2006-07 |
2007-08 |
Change |
| Consumer Desktops |
1,908 |
2,013 |
5% |
| Commercial Desktops |
3,731 |
4,207 |
13% |
| Consumer Notebooks |
230 |
694 |
202% |
| Commercial Notebooks |
881 |
1,339 |
52% |
| Total |
6,750 |
8,253 |
22% |
Notes for Editors: Commercial PCs: All desktop and notebook PC units shipped to the business, government, or education markets, regardless of vendor hardware definition.
Consumer PCs: All desktop and notebook PC units shipped to the home market, regardless of vendor hardware definition. All desktop or notebook PC units not shipped to the home market are excluded from this segment.
For media inquiries, please contact:
Sanjiv Kataria,
Strategic Communications & PR Counsel
+91-9810048095,
sanjiv.kataria@gmail.com
Vishaal Bhatnagar,
Associate Vice President,
IDC India
+91-9810191634,
vbhatnagar@idcindia.com
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