Based on product life-cycle stage

Pre-launch

• Target market selection and profiling

• Positioning strategy formulation

• Market forecasting

• Competitive market analysis

• RoI on IT investments - in-house versus outsource decisions

• IT policy conceptualisation and formulation

• Destination of Choice studies
  

Introduction/Launch

• Market entry strategy

• Product launch strategy

• New market opportunity assessment

• Market communication & promotion scheme effectiveness

• IT strategy formulation, integration with strategic business goals

• Competitive market analysis

• Extra-market analysis

• Strategic product improvements

• Channel partner rating and profiling

• Partner rating and selection

• Service policy design

Growth

• New market exploration

• Assessment of brand building exercises

• New partner selection

• Competitive market analysis

• Growth measurement

• Market communication & promotion scheme effectiveness

• Strategic positioning vis-à-vis competition

Maturity

• Assessment of market dynamics

• Market consolidation strategies

• Internal corporate learning assessment

• Strategic positioning vis-à-vis competition

• Market forecasting & strategic planning

• Market penetration strategies

• Assessment of promotional offers

• Alternate channel profiling

• Assessment of brand loyalty programmes

Decline

• Viability analysis

• New market opportunity assessment

• Market foresight, positioning and scanning

• Internal corporate assessment

• Evaluation of alternative markets for the product