Client: A US$ 10 million software export company in India

Scope: Strategy for positioning the company strongly in the Internet/e-Commerce arena

IDC Consulting Services Solution and Client Benefit: Together with the client, IDC's Consulting Services team went through an exhaustive exercise of visioning, goal setting, studying the market dynamics, building scenarios, SWOT analysis, etc. At the end of the assignment, the client got the key strategies and an action plan required to meet the objective.

Assignment #2: Market Entry Strategy

Client: A large business house in India

Scope: To formulate strategies for setting up of a software export business

IDC Consulting Services Solution and Client Benefit: IDC's Consulting Services team closely examined the market trends, market dynamics, opportunity areas to provide the client with a clear direction in terms of strategy and alternate business models for a successful investment and RoI.

Assignment #3: Market Potential Assessment and Partner Selection

Client: An Israel- based client

Scope: Assessing the potential for new content and e-Ccommerce security products/solutions in India and selecting suitable partners

IDC Consulting Services Solution and Client Benefit: Based on a rigorous market assessment, IDC's Consulting Services team advised the client on appropriate target markets, their geographical concentration and the most suitable partners/partner types.

Assignment #4: Target Market Segmentation

Client: A multinational software company

Scope: Involved strategic review and strategy formulation to address the client's primary concerns of strengthening its position in the Indian marketplace and increasing share within a specific customer segment

IDC Consulting Services Solution and Client Benefit: IDC's Consulting Services team provided the client with a clear-cut strategic direction in terms of positioning, target segments, channels and promotions.

Assignment #5: JV Handholding and Rollout Plan

Client: A large business house

Scope: Client handholding in signing a joint venture with a multinational services company. Market size estimation, marketing strategy formulation, financial analysis, and project rollout plan

IDC Consulting Services Solution and Client Benefit: JV signed and product launched successfully.