|
IDC ViewPoint:
¾ page opinion
piece on a series of hot topics of interest to your
customers
-
Website, magazine, newsletter content
-
Authored by an industry analyst
around topical business issues
-
Perfect to educate customers, partners,
the media
IDC Dat-a-Glance:
1 to 2-page summary of an industry issue or trend
-
Content for Website, magazines
or collateral - insert into your brochure, hand
out at events, and so on
-
Based on IDC research, perfect
for subsidiary, partner and channel education
-
Also tool for communicating issues/
trends/considerations to customers
-
We work together to define the
questions your customers need answered, and an IDC
expert provides the answers
-
Brochure, Web content, newsletter
insertion - where ever your customers go to source
information
-
Engage customers and interact directly
with them online
-
Excellent support when launching
a new strategy, vertical messages, new product,
services, etc.
IDC Executive
Brief: educational brief for your CxO targets
-
4-6 pages / sourced from over 7,000
reports
-
Support marketing initiatives /
educate customers
-
Provides an overview of a market,
theme, product or service - we agree with you on
theme/topic up front
-
Perfect for executives who need
quality information for decision making
IDC Sales Brief:
market overview, challenges and opportunities
-
Up to 10 pages sourced from IDC
research
-
Train your sales team and educate
your channel
-
Internal and partner education
on a market/vertical sector, business opportunity,
product or service trend
White Paper:
In-depth analysis that provides real information
value to your customers
-
Objective analysis with original
IDC research - vendor neutral
-
Research determined by the analyst
working with our customers
-
Addresses a customer's interest
in a specific offering or strategy, concept, technology
or market, and to a designated target audience
-
Includes your customer case studies
+ a "call to action" checklist for your
customers, etc.
-
Measure by having customers register
to download the white paper from your Web site =
lead generation
-
A perfect tool to influence technical
decision makers within your customer targets
Bulletproofing sessions:
Dedicated analyst sessions to test your message before
going to market
-
½ day session with our Asia/
Pacific VPs and senior analysts to strategize your
go-to-market approach
-
Consider a bullet proofing session
when preparing a strategy to target new verticals/markets,
launch new products/services, upgrade customers
to new products, and so on
-
The analysts know your markets
and the customer's issues - perfect forum to get
your messaging and positioning right
Webcast/Speaking:
Online or in-person appearances
-
IDC analysts are expert speakers,
bringing credibility to any forum
-
Consider analyst involvement in
channel forums, customer and partner events, internal
kick-off meetings, and more
-
Utilize our analysts' expertise
to educate your audience on the market, along with
communicating best practices
Event Sponsorship and Custom
Events: Sponsorship of IDC's industry events
or custom event outsourcing
 Sponsorship
enquiry
-
IDC has a dedicated team of event
experts throughout Asia/ Pacific
-
You can be involved in our high
profile end-user events in the region
-
We can also work with you on custom
events - e.g. breakfast briefings to CxOs
-
IDC events provide exposure to
the Asia/ Pacific market at a fraction of the cost
of doing your own events
-
Also, excellent media coverage
through IDC's media partners - enabling you to influence
beyond the event
For further information and more detail on IDC's Go-to-Market
Services, please go to www.idc.com
or contact
Vinod Singh
Executive-GTM Services
IDC (India) Limited
Tel: +91-124-2384816
Fax : +91-124-2380694
Email: vsingh@idcindia.com
|
