India is one of the fastest growing regions for both communication services as well as equipment. Playing a huge role in this growth are many global and local companies involved in providing telecom services in an increasingly deregulated situation. Many supply equipment and manage the networks of these service providers as well as enterprise users. And as different telecom services get introduced in the market, a huge base of household and individual consumers of services and communications devices is in the making. All this makes India one of the most exciting markets for communications services and equipment in the world.

IDC has a huge global and local repository of knowledge and market intelligence gained from its various activities in the communications space. So it is well positioned to provide the protagonists of this space the intelligence, research and consultancy services needed to exploit the opportunities that the market presents. IDC can walk them through the various marketing challenges and issues involved in this highly competitive and unique market.

IDC India Communications Group approaches its market research and consultancy practice from a bottom-up as well as top-down approach. The group's insight into the industry is based on deep and varied interactions that its experienced analysts maintain on a consistent basis with the stakeholders of the Indian communications industry. It is also backed by regular feedback and guidance from direct interactions with regional and global IDC analysts based out of Singapore and the US.

Communication Services

• Broadband
• Business Network Services
• IP Based Services
• Residential
• Small Business
• Wireless Communications

Communication Infrastructure

• Enterprise Networks
• LAN
• Wireless LAN
• LAN Cabling
• WAN
• IP Telephony
• Network Infrastructure
• Service Provider Infrastructure
• Wireless Infrastructure

Consumer Equipment

• Broadband
• Home Networking
• Mobile Devices
• Wireless

E-commerce

• Business to Business eCommerce
• Business to Consumer eCommerce

Multi-pronged approach

• Vendor / Service Provider interactions
• Channel partner interactions
• Correlations with other markets
• Proprietary IDC models for forecasting and data analysis

Multiple data cuts

• By verticals
• By technology
• By organization size
• By geography

In-depth Technology Understanding:
With over thousands of  man-hours of tracking and analyses of various communication technologies, IDC India Communications Group is well equipped to comment and provide directions on the state of communication technology adoption and the consequent impact on the users and the industry.

Reliable and up-to-date Market Intelligence:
IDC tracks almost all major communications services and equipment markets in the country either on a quarterly or a semi-annual basis. This equips the communication research group with highly reliable and up-to-date market intelligence including size of the market, vendor market-shares, usage and price trends, channel dynamics and the competitive strategies employed by the vendors

Actionable recommendations:
The IDC communications team provides recommendations that are based on objective analysis and validated assumptions. The objective is to ensure faster returns on investment for the client through recommendations that are in line with the overall market reality and can be implemented quickly