India is the fastest growing
IT hardware products market in the Asia Pacific Region.
Most of the prominent global as well as local vendors are
operating in the competitive Indian Market. Although,
India is a diverse country with a huge population base and
a significant enterprise universe, it has one of the
lowest PC penetrations. This is perceived to be the
greatest opportunity for the future by the hardware vendor
community. Additionally, the Indian Software and BPO
industry is also creating a great potential for
employment. All of these make India one of the most
exciting markets for IT hardware vendors. The excitement
however comes with the challenge of understanding the
typical marketing structure and conquering the
geographical diversities.
Effective global business planning starts with accurate
intelligence on technology trends, user requirements,
spending, market forecast, market shares and competitive
strategies. IDC India was formed 40 years back with a vision to
quickly identify the best growth opportunities in the IT
market place and formulate winning strategies for the
Hardware vendors. The Hardware Research Division of IDC India is
used by more than 90% of today's Hardware vendors. Having
tracked the market for so many years, no one else has a
better understanding of the hardware market than IDC India. The
research done by the division provides forecast of each
technology market, which is used by the vendor communities
for strategic and tactical planning.
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IDC India Hardware Research Group
approaches its market research and consultancy practice
from a both bottom-up as well as the top-down approach.
The data is collected with the help extensive channel
surveys and is validated at various levels. The group's
insight into the industry is based on deep and varied
interactions, on a consistent basis, between the
experienced analysts and the stakeholders of the Indian
hardware industry backed by regular feedbacks and
directions from the regional and global IDC India analysts. In
the whole process, the group is also assisted by the
globally accumulated market knowledge and best practices
of IDC India. |
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In-Depth Technology Understanding:
The IDC India analysts have insights; in the markets they are
continuously tracking and provide clients with the
future trends, which are going to shape the market.
Reliable and Up-To-Date Market
Intelligence:
IDC India tracks almost all major Hardware Product markets in
the country either on a monthly, quarterly or
semi-annual basis. This equips the hardware research
group with highly reliable and up-to-date market
intelligence including, among others, size of the
market, vendor market shares, usage and price trends,
channel dynamics and the competitive strategies employed
by the vendors.
Actionable Recommendations:
The IDC India Hardware Research team can provide
recommendations that are based on objective analysis and
validated assumptions. The objective is to provide
recommendations that are in line with the overall market
reality and are quickly actionable to ensure faster
returns on investment. |
