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Verticals Research
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IDC India's Verticals Research Reports 2006-07
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The objective of the
Verticals Research Group (VRG) of IDC India is to assess
the status of ten key vertical industry segments and chart
out in detail the critical business imperatives that would
drive their IT spending.
IDC India VRG seeks to map the integration of IT with
the business objectives of organisations and the impact of
internal factors as well as the external environment on
their IT spending.
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Verticals Research Approach |
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The VRG team further seeks to add value
to its research effort by tracking industry-specific
updates in the business press, viewing news clippings,
and attending vertical industry seminars and
get-togethers.
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Verticals Segments Covered |
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- Government: Covers the National IT Policy, the National e-Governance Action Plan, the key government IT nodal agencies, urban as well as rural G2C services, their accessibility and affordability, computerization initiatives of the key central (federal) government departments and the key state (provincial) governments, and the government IT planning and decision-making processes.
- Banking and Insurance: Covers banks (both public and private sector), insurance companies (both life and non-life), and mutual funds.
- BPO/ITeS : Covers services like content creation and development, technical support services, engineering design and R&D services, back-end human resources, financial accounting, and so on.
- Manufacturing: Covers sectors such as automobiles, textiles and garments, and FMCG.
- Telecom: Includes basic telephone services, GSM services, WLL/CDMA services, and broadband/convergence services.
- Pharmaceutical: Includes small molecule drug compounds, biopharmaceuticals, and pharmaceutical manufacturing organizations.
- Healthcare: This is represented by the healthcare service providers. It includes offices and clinics (individual practitioners such as medical doctors, or dentists as well as medical practice activities), nursing and personal care facilities, hospitals, home healthcare services, other health and allied services.
- Media and Entertainment: Includes all the segments playing a part in the creation of media and entertainment. It includes television, radio, print media, Internet media, films, multiplexes, music, gaming, and online advertising.
- Utilities: Also referred to as infrastructure services sector, it includes power and oil and gas.
- Retail: It is a super-category comprising the retail trade and wholesale of goods. It includes enterprises involved in the sale or resale of goods, such as general merchandise stores, food stores, home furniture, including furnishings, appliances, electronics and music stores, eating and drinking places and others.
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Verticals Research Methodology |
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In-depth secondary research--industry
journals and trade publications, existing IDC India Reports
and vertical industry databases
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Expert opinions on the impact of
important policy/regulatory changes on the industry.
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Depth-interviews (DIs) with CIOs/IT
heads of representative companies/organisations in the
respective vertical industry segments, to capture the
qualitative and quantitative aspects of their IT
planning and purchase decision making
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In-depth understanding of dynamics of key industry
verticals
Industry structure, impact of historical developments on
the current day priorities of the sector, key players,
their market shares and organisational structures,
issues of competitiveness in the light of changes in the
legal/regulatory environment.
Adoption of IT by key industry players
Major hardware, software and applications adopted by
leading industry players and the perceived impact on the
benefits accrued.
Future Outlook for IT
The outlook for increased intensity of IT deployment and
adoption of futuristic applications, industry-specific
solutions and business intelligence tools.
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IDC India's Verticals Research Reports 2006-07
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